辽河保护区典型湿地红海滩国家风景廊道景观游憩服务价值评估
Valuation of the recreational service of typical wetland Red Beach National Scenic Corridor in Liaohe Conservation Area
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摘要: 采用问卷调查和分区旅行费用(ZTCM)法,对红海滩国家风景廊道2018年景观游憩服务价值进行评估。结果表明:2018年红海滩国家风景廊道游憩服务总价值为6.89亿元,是2018年景区实际旅游收入的9.84倍,其中旅行费用为3.73亿元,占总价值的54.14%,消费者剩余价值为2.28亿元,占总价值的33.09%,时间成本仅占12.77%;省外游憩价值为4.11亿元,省内游憩价值为2.78亿元;目前红海滩国家风景廊道的生态景观价值未得到充分认知,其旅游发展潜力较大,特别是针对省外游客的旅游产品有待优化开发。通过ZTCM法所得评估结果的价值构成与该景区的现状相符。Abstract: Questionnaire survey and zoned travel cost method (ZTCM) were used to evaluate the service value of Red Beach National Scenic Corridor in 2018. The results showed that the total value of Red Beach National Scenic Corridor recreation services was 689 million yuan in 2018, which was 9.84 times of the revenue of the scenic spot in 2018. The travel cost was 373 million yuan, accounting for 54.14% of the total value; the consumer surplus was 228 million yuan, accounting for 33.09% of the total value, and the time cost was only 12.77%; the recreation value outside the province was 411 million yuan, and the recreation value in Liaoning Province was 278 million yuan. It can be found that the ecological landscape value of Red Beach National Scenic Corridor has not been fully recognized, and its tourism development potential is large, especially for tourists outside the province whose tourism products need to be optimized and developed. The value composition of the evaluation results obtained by ZTCM method is consistent with the current situation of the scenic spot.