Study on the public single-use plastics reduction policies based on the theory of environmental behaviors
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摘要: 公众行为心理是影响一次性塑料减量政策有效性的关键因素。为针对公众心理制定差异化的政策措施,借鉴环境行为理论的计划行为理论(TPB)和规范激活理论(NAM),构建了一次性塑料减量行为意向模型;基于该模型编制了调查问卷,通过线上、线下相结合的方式,共获得408份有效问卷;采用AMOS软件对结构方程模型进行了分析。结果表明:(微)塑料污染的后果意识对公众一次性塑料减量的意向产生了显著的正向影响,政府应扩大宣传(微)塑料的环境影响,特别是要使公众感受到(微)塑料污染对健康的负面影响;受访者减少使用一次性塑料制品的正面态度对其行为的影响尚不显著,因此针对一次性塑料减量行为的奖惩机制必不可少,以增加公众执行一次性塑料减量行为的动力。Abstract: The public behavioral psychology is a key factor for the efficiency of the single-use plastics reduction policies. In order to formulate differentiated single-use reduction policies and measures, a single-use plastic reduction behavior intention model was established based on Theory of Planned Behavior (TPB) and Normative Activation Theory (NAM) of environmental behavior theory. Then the questionnaires were formulated based on this model. 408 valid questionnaires were obtained from different groups by the means of online and offline investigation. And AMOS software was used to analyze the structural equation model. It showed that the awareness of the pollution consequences of (micro)plastic pollution had a significant positive impact on the public intention to reduce the use of single-use plastics, so the government should enhance the propagation of the environmental impact of (micro)plastic pollution, especially to make the public feel its negative effects on the personal health. The survey results also showed that the positive attitudes of the investigated persons to reduce the use of single-use plastic products had no significant impacts on their behaviors, and therefore the mechanism of rewards and penalties for single-use plastic reduction behavior was necessary to increase the public initiatives to reduce the single-use plastics.
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Key words:
- theory of environmental behaviors /
- public /
- single-use plastics /
- reduction policy
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